diff --git a/Makefile b/Makefile
index 0bc042f..8df523b 100644
--- a/Makefile
+++ b/Makefile
@@ -230,6 +230,9 @@ container-image/build/amd64:
 
 PHONY+=container-image/push/amd64
 container-image/push/amd64: container-image/build/amd64
+	${CONTAINER_RUNTIME} login ${CONTAINER_IMAGE_REGISTRY} \
+		--username ${CONTAINER_IMAGE_REGISTRY_USER} \
+		--password ${CONTAINER_IMAGE_REGISTRY_PASSWORD}
 	${CONTAINER_RUNTIME} push ${CONTAINER_IMAGE_FULL}
 
 # CONTAINER STEPS - BINARY