diff --git a/templates/deployment.yaml b/templates/deployment.yaml
index 491ee51..872ca83 100644
--- a/templates/deployment.yaml
+++ b/templates/deployment.yaml
@@ -24,7 +24,7 @@ spec:
               name: {{ include "athens-proxy.fullname" . }}
           securityContext:
             {{- toYaml .Values.securityContext | nindent 12 }}
-          image: "{{ .Values.image.repository }}:v{{ .Values.image.tag | default .Chart.AppVersion }}"
+          image: "{{ .Values.image.repository }}:{{ .Values.image.tag | default .Chart.AppVersion }}"
           imagePullPolicy: {{ .Values.image.pullPolicy }}
           livenessProbe:
             httpGet: