diff --git a/Makefile b/Makefile
index 9460429..1d2680b 100644
--- a/Makefile
+++ b/Makefile
@@ -11,7 +11,6 @@ BUILD_IMAGE_NAMESPACE?=${BUILD_IMAGE_REGISTRY_USER}
 BUILD_IMAGE_REPOSITORY:=build-image
 BUILD_IMAGE_VERSION?=latest
 BUILD_IMAGE_FULLY_QUALIFIED=${BUILD_IMAGE_REGISTRY_HOST}/${BUILD_IMAGE_NAMESPACE}/${BUILD_IMAGE_REPOSITORY}:${BUILD_IMAGE_VERSION}
-BUILD_IMAGE_UNQUALIFIED=${BUILD_IMAGE_NAMESPACE}/${BUILD_IMAGE_REPOSITORY}:${BUILD_IMAGE_VERSION}
 
 # MARKDOWNLINT_IMAGE
 MARKDOWNLINT_IMAGE_REGISTRY_HOST?=git.cryptic.systems
@@ -28,14 +27,14 @@ container-image/build:
 		--no-cache \
 		--pull \
 		--tag ${BUILD_IMAGE_FULLY_QUALIFIED} \
-		--tag ${BUILD_IMAGE_UNQUALIFIED} \
+		--tag \
 		.
 
 # DELETE CONTAINER IMAGE
 # ==============================================================================
 PHONY:=container-image/delete
 container-image/delete:
-	- ${CONTAINER_RUNTIME} image rm ${BUILD_IMAGE_FULLY_QUALIFIED} ${BUILD_IMAGE_UNQUALIFIED}
+	- ${CONTAINER_RUNTIME} image rm ${BUILD_IMAGE_FULLY_QUALIFIED}
 	- ${CONTAINER_RUNTIME} image rm ${BASE_IMAGE_FULLY_QUALIFIED}
 
 # PUSH CONTAINER IMAGE