diff --git a/.travis.yml b/.travis.yml
index 2d53f5b..1402b96 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -14,6 +14,8 @@ jobs:
   - name: deploy-container-image-tagged
     stage: deploy
     script: make container-image/push VERSION=${TRAVIS_TAG} CONTAINER_IMAGE_VERSION=${TRAVIS_TAG}
+    on:
+      tags: true
 
 notifications:
   email:
diff --git a/Makefile b/Makefile
index 41ad4af..6e95e8f 100644
--- a/Makefile
+++ b/Makefile
@@ -119,6 +119,7 @@ container-image/build:
 	fi
 
 container-image/push: container-image/build
+	${CONTAINER_RUNTIME} login ${REGISTRY_MIRROR} --username ${REGISTRY_USER} --password ${REGISTRY_PASSWORD}
 	${CONTAINER_RUNTIME} push ${REGISTRY_MIRROR}/${REGISTRY_NAMESPACE}/${CONTAINER_IMAGE_NAME}:${CONTAINER_IMAGE_VERSION}
 
 # CONTAINER STEPS - BINARY