diff --git a/Makefile b/Makefile
index 5511189..4b676ee 100644
--- a/Makefile
+++ b/Makefile
@@ -22,7 +22,6 @@ container-image/build:
 		--no-cache \
 		--pull \
 		--tag ${GIT_IMAGE_FULLY_QUALIFIED} \
-		--tag \
 		.
 
 # DELETE CONTAINER IMAGE