diff --git a/Makefile b/Makefile
index ae60578..2f732b3 100644
--- a/Makefile
+++ b/Makefile
@@ -16,7 +16,6 @@ JQ_IMAGE_NAMESPACE?=${JQ_IMAGE_REGISTRY_USER}
 JQ_IMAGE_NAME:=jq
 JQ_IMAGE_VERSION?=latest
 JQ_IMAGE_FULLY_QUALIFIED=${JQ_IMAGE_REGISTRY_NAME}/${JQ_IMAGE_NAMESPACE}/${JQ_IMAGE_NAME}:${JQ_IMAGE_VERSION}
-JQ_IMAGE_UNQUALIFIED=${JQ_IMAGE_NAMESPACE}/${JQ_IMAGE_NAME}:${JQ_IMAGE_VERSION}
 
 # BUILD CONTAINER IMAGE
 # ==============================================================================
@@ -28,14 +27,14 @@ container-image/build:
 		--no-cache \
 		--pull \
 		--tag ${JQ_IMAGE_FULLY_QUALIFIED} \
-		--tag ${JQ_IMAGE_UNQUALIFIED} \
+		--tag \
 		.
 
 # DELETE CONTAINER IMAGE
 # ==============================================================================
 PHONY:=container-image/delete
 container-image/delete:
-	- ${CONTAINER_RUNTIME} image rm ${JQ_IMAGE_FULLY_QUALIFIED} ${JQ_IMAGE_UNQUALIFIED}
+	- ${CONTAINER_RUNTIME} image rm ${JQ_IMAGE_FULLY_QUALIFIED}
 	- ${CONTAINER_RUNTIME} image rm ${BASE_IMAGE_FULL}
 
 # PUSH CONTAINER IMAGE